Fans are getting a glimpse at Harry Styles’ new beauty brand, Pleasing—and the first products include nail polish with a cool cap that resembles a marble. 

The British pop star will launch his much-anticipated brand on November 29th, and it’s no doubt going to be big news in the beauty industry judging from fans’ reactions on social media.

Take a look at the brand’s Twitter account, @pleasing, which already has 129.6k followers at this moment—and 0 tweets.

Instagram doesn’t give away any hints about the new brand either. There are just three posts since yesterday, including a video of ocean waves, at IG @pleasing—and 462k followers. 

The website is just a black screen with the name Pleasing, and a spot to join the email list. 

Thankfully, TrendMood has the scoop and posted photos of the first products, which include nail stickers, and:

• The Perfect Polish Set, a box of 4 nail colors ($65)
• Perfect Pearl Polish ($20)
• Pearly Tops Polish ($20) 

There’s also skin care, with: The Pearlescent Illuminating Serum ($35) and The Pleasing Pen ($30), which TrendMood says has cooling steel rollers to refresh the lips and eyes.

“One side is an eye gel with natural lingonberry, okra, and hyaluronic salt,” the post says, to awaken tired eyes by hydrating. “The other side is a demi matte lip treatment with soothing marshmallow replenish lips.” 

VegOut reports that he entire collection is cruelty-free, vegan, ethically sourced, and supportive of nonprofits. The first drop will benefit the nonprofit Nest, whih helps to support the  growth of the artisan and maker economy to build a world of greater gender equity and inclusion.

Styles first began filing for trademarks back in June when we reported that his beauty brand was in the works. 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by TRENDMOOD (@trendmood1)